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Brand Architects
for brands shaping Asia

Strategy. Design. Experience.

With over 30 years of experience across Asia, we help organisations bring clarity and build momentum – creating enduring brands that inspire, connect, and perform. Strong brands stay clear and consistent – grounded in principles that allow them to endure and evolve.

Featured Work
Breaking category norms for health-conscious Zero products
Pokka Zero
Zero Calories, Zero Compromise
Food & Beverage
Delivering a globally competitive identity across all touchpoints
Cebu Pacific Air
Giving Asia’s First Low-Cost Carrier International Clout
Transportation & Automotive
Travel & Hospitality
Reaching 1M+ users in 6 months through mobile-first UX clarity
Bank Saqu
Indonesia’s First Digital Bank for Solopreneurs
Financial Services
Technology
Evolving from newspaper company to omnichannel media network
SPH Media
Transforming a Legacy Media Giant
Arts & Entertainment
Media & Broadcast
Delivering extreme-spice experiences in Malaysia and Singapore
Maggi
Nestlé Noodles Packing a Spicy Punch
Food & Beverage
New identity: 83% instant recognition, enhancing digital clarity
Bank of the Philippine Islands
Updating a National Icon
Financial Services
Strengthening credibility while preserving the challenger personality
U Mobile
Styling an Unbeatable Telco Brand
Telecommunications
Technology
Leading the Philippines: 50,000 sqm of new leases in 2025
Robinsons Offices
Redefining the Future of Workspaces
Real Estate
Malaysia’s #1 most valuable brand
Maybank
Shaping the Future of ASEAN Banking
Financial Services

We partner with clients to Simplify and Amplify what they stand for – shaping meaning, unlocking growth, and delivering measurable impact.

As Brand Architects™, we combine strategy, design, and first-hand regional insight to build brands that move people and markets.

Our Strengths

Hands-on Expertise

We believe confidence is earned through experience and presence. Our senior team stays involved from start to finish, translating decades of branding expertise into clear, actionable outcomes.

The team you meet is the team that will build your brand, ensuring every challenge is understood, simplified, and solved together.

Independent Thinking

Our independence gives us freedom – to explore, to question, to imagine new possibilities. We’re not bound by group-think or network priorities, and we’re unafraid to ask hard questions to uncover what we don’t yet know.

Curiosity drives our process, and clarity is always our goal.

Cultural Intelligence

We are a local team, embedded in the markets we serve and fluent in their nuances. Our ideas are grounded in real cultural and commercial contexts, informed by shared experiences with the brands and businesses shaping Asia.

We understand the forces that define your world, and we’re genuine champions of your brand’s success within it.