Founded in 2014 by seasoned financial professionals, Lighthouse Canton quickly earned a reputation as a trusted Multi-Family Office and Wealth Advisor. As the firm sought to expand its asset management capabilities, it needed to transform from a narrowly perceived boutique into a sophisticated, innovative leader capable of competing internationally.
We led a comprehensive programme across three markets, engaging stakeholders and analysing the competitive landscape of Family Offices, Private Banks, and Asset Managers. Workshops with management and marketing teams crystallised a strategic framework that articulated Lighthouse Canton’s purpose, strengths, and vision for diversification.
The visual identity was refreshed from a literal, analogue aesthetic to a modern, digital-ready design, reflecting the firm’s emphasis on insight, problem-solving, and innovation. Customer journeys were mapped and optimised across Wealth and Asset Management offerings, supported by a coherent brand architecture and narrative to communicate expertise and strategic growth.
Since launch, Lighthouse Canton’s new positioning and identity have underpinned its international expansion. The brand now conveys credibility, leadership, and competitiveness, helping the firm stand out against established players while supporting continued business growth.