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A collection of updates, perspectives, and observations on our work, industry news, and the trends shaping how brands can navigate change with confidence.

All Articles
Corporate & Service Branding
Digital & New Media Branding
Trends & Insight
The Brand Archetypes Behind SE Asia’s Fintech Boom
October 14, 2025
Analysis
Corporate & Service Branding
Digital & New Media Branding
Getting Naming Right
Where It Really Counts.
September 23, 2025
Analysis
Singapore at 60
Designed for Progress
August 8, 2025
Analysis
Corporate & Service Branding
Cebu Pacific
On Becoming the People’s Airline
July 3, 2025
Corporate & Service Branding
Trends & Insight
Energy Asia
Designing Platforms for Progress
July 3, 2025
Analysis
Corporate & Service Branding
IPO or Delisting
Why Brand Still Matters When the Market Moves
July 3, 2025
Analysis
Consumer & Product Branding
Coca-Cola’s ‘Classic’ Campaign
Stylish and smart…but is it substantial?
April 30, 2025
Research & Insights
Brand Strategy
From Points to Pleasure
The Rise of Dopamine Loyalty
April 30, 2025
Analysis
Powerful or just performative?
Assessing YSL Beauty’s ‘Don’t Call It Love’ campaign
March 21, 2025