Robinsons Land Corporation, one of the Philippines’ most respected developers, had long offered residential projects under multiple sub-brands. While the portfolio was strong, fragmentation created confusion and diluted equity in an increasingly competitive market. The opportunity was clear: consolidate under a single brand that could elevate perception and resonate with a new generation of Filipino homeowners.
Bonsey Design partnered with Robinsons Land to create RLC Residences, a flagship residential brand rooted in the promise to Raise, Live, Connect. This philosophy was more than a tagline — it embodied aspirations of modern urban living, guiding everything from product design and service delivery to storytelling and content creation. A dynamic ribbon device was introduced as a central visual element, symbolising RLC’s role in enabling families to raise their standards, live well, and stay connected.
The unified brand architecture provided clarity across the portfolio while strengthening market presence. Since its soft launch in 2020, RLC Residences has quickly established itself as a leader, capturing the aspirations of affluent and upwardly mobile buyers. Today, it stands as the #1 top-of-mind residential developer in the Philippines, a brand that reflects both heritage and the future of urban living.