Founded in 1984 as the media arm of Singapore Press Holdings, SPH Media dominated newspapers, radio, lifestyle publications, and digital platforms for over three decades. Yet, like many legacy media organizations, it faced mounting challenges from digital disruption and shifting consumption habits. In December 2021, SPH Media was restructured as a not-for-profit Company Limited by Guarantee (CLG), signalling a bold reset. With a new leadership team, the organisation set out to evolve from a commercially driven entity into a purpose-driven omnichannel media network.
We partnered with SPH Media to craft a refreshed brand strategy and visual identity that reflected this transformation. Through extensive engagement with senior management, editorial teams, and employees, a strategic framework emerged. Central to this was the Brand Promise: to be “the relentless creator of remarkable content and experiences that you cannot live your life without.” The visual identity and narrative were designed to unify employees, reinforce trust with audiences, and project SPH Media as an indispensable, multi-platform provider of information and entertainment.
The new brand positions SPH Media for the future, blending heritage, purpose, and innovation to strengthen its role as a trusted regional and international media leader.
